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About
👩🏻💻 10+ years storytelling
⚡️ Led brand voice for Tesla
🌱 Trained coach
📍Amsterdam
Work
My Portfolio
Impact Report
Tesla’s Impact Report covers a 160-page report, webpage, and email/social campaigns. As the project’s lead writer for several years, I worked with just about every team in the company to unearth raw data and transform it into digestible copy.
Cybertruck
Cybertruck is unlike anything else. I had a lot of fun as lead writer for launch copy for this otherworldly vehicle—setting the tone with the tagline: Built for Any Planet.
About Tesla
I led the narrative for Tesla’s About Us page, together with execs. As a company with 100,000+ employees worldwide and one mission we asked: who are we, really?
Canon
As an editor for Canon’s pro website, I wrote features on top photographers: why and how they do what they do. My role was to have my finger on the pulse of the industry—bringing the product tech to life with real, inspirational stories. Full articles available on request.
World Press Photo
The World Press Photo contest is a snapshot of the state of the world. But how do they decide on the images? I interviewed ~50 contest winners and judges to take a look behind the veil. The content was used for articles, videos, and the annual exhibition's audio tour.
[press a video to play with sound]
[press a video to play with sound]
Coaching
I believe everyone deserves to feel like the best version of themselves, within the workplace and beyond. In addition to mentoring at work, I recently completed a one-year training programme at The Academy of Coaching and Counselling in Amsterdam to help clients discover and develop their potential.
The programme covered the following themes and included client hours, reports, and evaluations.
*Attitude of the coach/counsellor
The principles of coaching and counselling
Who are you as a coach?
Building rapport
Basic coaching skills
The boundaries of the coaching profession
Reflection and intervision
*Communication and conversation skills
Types of questions and the role of verbal and non-verbal communication
Listening, summarizing, deeper questioning
Formulating learning questions with a client
Giving and receiving feedback
*Stages of coaching and counselling
Different process models for coaching and counselling
The phases of coaching and counselling (the coaching process from intake until completion)
*Biographical work: inner child, attachment styles and coping styles
Coping and attachment styles
Discussing the life story
Transactional analysis
Behavioural patterns
*Systemic work and family constellations
Systemic principles
Systemic questioning
Family constellations
Circle of concern and influence
*Body, mind and soul
Feelings, emotions and intuition
Coaching with games: The Feelings Game
Non-violent communication
Coaching with stress and burn-out related issues
Knowledge of psychological disorders
*Meaning and well-being
Meaning and flow
Dealing with different life philosophies in coaching
Culturally sensitive coaching
The logical levels of Bateson and Dilts
Coaching with games: Values Game
The wheel of life
Body-oriented exercises (breathing exercises, body scan)
*Trauma, mourning and loss
The stages of grief
Theories on grief and grief recovery
Talking about grief
Trauma: what is it, how do you recognise it and what can you do with it as a coach?
Referral (how and to whom)
Deep listening
Your own ‘unfinished business’
*Coaching and the 6 coaching positions
Different roles as coach (e.g. manager as coach, expert as coach)
What is your role, place and mandate. Who pays for the sessions?
The 6 coaching attitudes
Coachability and learning styles of the client
Giving homework assignments to clients
Completing sessions and anchoring the results (how can you make the process most effective in the long run)
*Dealing with disruptions in the coaching process
Dealing with resistance or evasive behaviour
The drama triangle (and you as a coach)
Dealing with difficult situations in coaching
Transference, countertransference and projection
Meta-communication
The programme covered the following themes and included client hours, reports, and evaluations.
*Attitude of the coach/counsellor
The principles of coaching and counselling
Who are you as a coach?
Building rapport
Basic coaching skills
The boundaries of the coaching profession
Reflection and intervision
*Communication and conversation skills
Types of questions and the role of verbal and non-verbal communication
Listening, summarizing, deeper questioning
Formulating learning questions with a client
Giving and receiving feedback
*Stages of coaching and counselling
Different process models for coaching and counselling
The phases of coaching and counselling (the coaching process from intake until completion)
*Biographical work: inner child, attachment styles and coping styles
Coping and attachment styles
Discussing the life story
Transactional analysis
Behavioural patterns
*Systemic work and family constellations
Systemic principles
Systemic questioning
Family constellations
Circle of concern and influence
*Body, mind and soul
Feelings, emotions and intuition
Coaching with games: The Feelings Game
Non-violent communication
Coaching with stress and burn-out related issues
Knowledge of psychological disorders
*Meaning and well-being
Meaning and flow
Dealing with different life philosophies in coaching
Culturally sensitive coaching
The logical levels of Bateson and Dilts
Coaching with games: Values Game
The wheel of life
Body-oriented exercises (breathing exercises, body scan)
*Trauma, mourning and loss
The stages of grief
Theories on grief and grief recovery
Talking about grief
Trauma: what is it, how do you recognise it and what can you do with it as a coach?
Referral (how and to whom)
Deep listening
Your own ‘unfinished business’
*Coaching and the 6 coaching positions
Different roles as coach (e.g. manager as coach, expert as coach)
What is your role, place and mandate. Who pays for the sessions?
The 6 coaching attitudes
Coachability and learning styles of the client
Giving homework assignments to clients
Completing sessions and anchoring the results (how can you make the process most effective in the long run)
*Dealing with disruptions in the coaching process
Dealing with resistance or evasive behaviour
The drama triangle (and you as a coach)
Dealing with difficult situations in coaching
Transference, countertransference and projection
Meta-communication
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