*
Strong storytelling feels human
An emotional connection is everything in storytelling. Especially as tools progress, we crave stories that feel authentic.
With 10+ years experience writing both in-house and agency-side, I can dig for gold, summon subtext, and put pen to paper (yes, literally) to get to the heart of a story.
​​​
Beyond brand stories, I am passionate about guiding people as they explore the narrative they tell themselves to see if it still fits or if they want to write a new script.
Expertise
Brand Voice, Digital Campaigns,
Web, UX, Email, App, Retail,
Mentorship, Coaching
Experience
Present
Freelance
Ongoing Projects
Supporting clients with everything from quick press releases to full brand voice guides.
2018 - 2024
Tesla
Senior Copywriter
Leading brand voice for Tesla. Responsible for global product launch narratives and all customer-facing copy in EMEA & APAC.
2015 - 2018
The Red Dot
Agency
Client: Canon
Writing features on photographers for Canon’s pro website, newsletters, and social media
​
Client: World Press Photo
Creating written, audio, and video content for their exhibitions
2024 - 2025
Coaching & Counselling
The Academy of Coaching
and Counselling
Guiding people to discover and develop their potential
2011 - 2013
Digital Journalism
School of Audio
Engineering Institute
Creating digital content for impactful storytelling
2008 - 2011
Art History & Int'l Relations
University College of Utrecht
Graduated with a Bachelor of Arts from Utrecht University's honours college; received an A+ for thesis